Who We Are.

BttrFly Effct is a newly founded apparel and accessory company based in Columbia, South Carolina, focused on creating pieces that spread a message of positivity and self love.

We believe that even the smallest thing, event, or piece of clothing matters and can potentially have an even bigger impact on something or someone than we might initially realize.

With that in mind, we create pieces that we hope will spark positive conversation and inspire people to be more thoughtful toward themselves and those around them; encouraging them to know, love and be themselves, and consequently, show love to others.